Trey Finch officially took over as president and general manager last week.

Finch & Finch, Inc. Funeral and Cremation Service has announced the promotion of Trey Finch to President and General Manager, effective July 1, 2021.

“I’m extremely happy for and proud of Trey, as he has proven the ability to lead his associates through his energy, innovation, and motivation when serving the families of our community.  I have the utmost confidence in the future of our firm under his leadership,” CEO Rob Finch said in a recent statement about the promotion.

Trey attended the University of Charleston before transferring to Ferrum College, where he graduated in 2010. He received a B.S. Degree in Business Administration with an emphasis on Marketing and Management. He then received his Associate Degree in Funeral Service from John Tyler Community College in 2012 and was licensed as a Funeral Service Licensee in April of 2013.

He is a member the Southside District Funeral Directors Association, the Virginia Funeral Directors Association where he currently serves as the Sergeant of Arms and the National Funeral Directors Association. 

Trey has completed Certified Crematory Operator certification. He also received national recognition when he earned the prestigious Certified Funeral Service Practitioner award, the highest professional designation achievable in funeral service, from the Academy of Professional Funeral Service Practice.

Trey is a member of Lane Memorial United Methodist Church.  He and his wife, Brooke, reside in Altavista with their daughters, Austen Rylie and Avery Camryn, and their canine companion, Laney.

Trey will continue in his role as Treasurer of the firm and manager of the Altavista branch. Finch & Finch has two local offices in Altavista and Gladys.